Comment

Second edition of Digital Asset Management: Content Architectures, Project Management, and Creating Order Out of Media Chaos is here!

Once my book hit the year-old mark, I started getting questions about when the second edition would be out. In the world of tech books, it's update or be obsolete.

I started work on the second edition in August, two years after I started writing the first edition, and I was pretty shocked at how many of the links needed updating. After a few months of rewrites and collaboration, I'm very proud of the end result! The new edition has about 30% new or updated content overall, with the most notable change being a huge boost in the quality of graphics. Sadly, this boosted the cost of a physical copy of the book to $75, but don't worry! The PDF of the textbook on Amazon dropped to just below $10, and I'm offering another option for people who really like the feel of paper in their hands.

If you have the type of employer who doesn't monitor your printer usage, or assigns those costs in a different way, you can purchase a printable PDF of the book right from this site for $30. The thirty dollar download includes a printable PDF, the .mobi file (the e-book that lets you scroll, rather than turning pages), and some extra files for working digital asset managers. There's even a straight HTML version for those purists who want to convert the file to their own format!

Enjoy, y'all.

Comment

1 Comment

The Atlanta DAM Meetup is now quarterly

Due to so many of our core members being hired away from Atlanta, the DAM meetup for our fair city is moving from monthly to quarterly, and is now managed by the great Matt Thesing. You can still listen to past recordings on this page, or contact Matt to get the next meeting scheduled! I ran the group for two years and had a blast, but it's someone else's turn now.

Speaking of handing over power, I've ended my four year stint on the board of the DAM Foundation. I'm very proud of what I accomplished while on the board, but four years is a long time to be on the board of a volunteer anything! It's someone else's turn to shine. Maybe I'll cycle back onto the board at some point in the future, but right now I have a ton of *paying* professional irons in the fire and have to dial back the volunteering a bit.

Thanks to Matt Thesing and Daniel backhaus for making the last monthly ATL DAM Meetup a memorable one!

1 Comment

Comment

Skipping July Atlanta DAM Meetup

Due to lots of vacations, there is no Atlanta DAM meetup for July. Instead, enjoy this video from the most recent NYC DAM Meetup.

The August ATL DAM meetup is scheduled for the 13th, if I can get enough people to commit to attendance. The number of people hired away from Atlanta lately is kind of shocking. I hope the local employers are paying notice! We have serious local talent. But that talent doesn't necessarily like to meetup or talk to each other...if I can't get six Digital Asset Managers in a room to talk about the profession in August, I'm going to discontinue our local version of the NYC group. If you're maybe interested in taking it over, let me know.

 

Comment

2 Comments

Hot Job Market, Hot Atlanta Meetup

This month we hoped to talk about Artificial Intelligence (AI) and metadata construction, but the job market - and the weather - were just too hot to get a Digital Asset crowd going downtown. Instead, I talked to Digital Asset Manager Sarah Adegunwa about her experience in both broadcast and non-profit systems. We hashed on the latest DAM News -including these articles by myself and Ralph Windsor - and celebrated that our friends are all getting hired away.

Links we discuss:

Nick Bostrom's March TED Talk on AI  Nick says we're 25 - 40 years away from AI that have the capabilities of an adult worker.

DAM Positions are Going Unfilled - Article by E Keathley

The Undervalued Role of the Corporate Digital Asset Librarian - Article by Ralph Windsor

2 Comments

1 Comment

LIVE RECORDING of Atlanta DAM Meetup

As those who follow my work in digital asset management know, I'm a huge booster of the DAM meetup movement. These informal gatherings of digital asset managers to talk in an environment free of vendor sales pitches are crucial to the development not only of personal professional growth, but to the DAM industry as a whole. DAM meetups are where we gather to exchange ideas, hash industry news, and talk about the regional DAM scene. This first live recording of the ATL DAM meetup group is posted here to give anyone who is interested a listen to what goes on at our meetings. The NYC DAM meetup sometimes releases recordings of their events on YouTube, and those have proven to be quite popular. I've also attended DAM meetups in Chicago and London, and I loved them all. There's nothing quite like really discussing digital asset management with others who really "get" what you're going on about, or why you're excited about digital asset management.

Here are links to the materials discussed in the recording:

The original article by Jeff Lawrence and Ralph Windsor's critique "DAM Innovation: Who hit the pause button?"

Front page to the three-part series issued in reply to the debate by David Diamond, Ralph Windsor, and Jeff Lawrence

Lisa's Grimm's excellent summary and response to all of this - and the source of the graphic posted here (and that we laugh at in the recording).

Voices you'll hear:

Sarah Adegunwa
Juaquin Anderson
Elizabeth Keathley
Eric Reber
Matt Thesing 
Jennifer Tyner
Special guest: Cynthia the Human Resources professional

Music intro and outro is St. Vincent's track Digital Witness from her self-titled release.



1 Comment

Comment

Chapter 14: DAM is the Future of Work

In the book's conclusion, we bring together some of the topics discussed earlier as well as speculate on the future of digital asset management. Will the DAM industry move towards a macro future, with providers like Adobe, Microsoft, and Google providing DAM bundled in suites, or will a micro future predominate, with digital asset managers building out custom systems a la carte with services from those companies and more?

If you've made it all the way through the audio book to chapter 14, congrats! Drop me a line if you have any questions or comments - I'm hoping to stitch all these podcasts together for one traditional audio book file in the next few weeks.

Comment

Comment

Chapter 13: Brand and Rights Management in DAM

This is one of the shortest, but most important, chapters of the book. Covering how brand and rights management are two sides of the same DAM coin, this chapter broadly addresses both topics and how they are related in digital asset management systems. There's also a quick and dirty guide to rights management, and discussion of the economic ideas regarding licensing.

Comment

Comment

Chapter 12: Moving Assets Into a New System

This chapter discusses both digital preservation and digitization for preservation. These are two different things, as we'll discuss.

In the bit where I talk about emulation, I mention Peyton Bird's excellent You Tube video showing him running an emulation of an Apple II.  Here's the link to that video, should you care to watch:

http://youtu.be/gUs_wvOG8wg

Enjoy the audio, and as always, if you have any questions or comments, please don't hesitate to leave them here or to hit me up on twitter @einatlanta.


Comment

Comment

Chapter 11: Building Successful Workflows

What makes a workflow successful? This chapter examines the strategies around building workflows in a DAM and gives you a common vocabulary in order to discuss the structure of actions in a system.

I'm in the UK all this month, so replies to comments and questions might be delayed, but I will reply, I promise!

Comment

Comment

Chapter 10: Big Data and Bigger Control Issues - formula for ROI

In this chapter I reference Charlie Grey's 2011 talk on the ROI for Motorola's DAM.  You can see that presentation at the three links below - the first is set up, and the nitty gritty math is in the last two parts:

Motorola Case Study: Marketing, DAM, & the Digital Supply Chain part 1 

Motorola Case Study: Marketing, DAM, & the Digital Supply Chain part 2

Motorola Case Study: Marketing, DAM, & the Digital Supply Chain part 3

This chapter was the longest in the book, and despite my best efforts at cutting out quite a bit, the abridgment is almost 50 minutes long. If listening to someone go on about formulas for ROI isn't your cup of tea, I suggest skipping ahead to next week's twenty minute installment on building successful workflows. Hopefully I've made this material listenable though, and if you make it through, good for you! 

As always please do feel free to leave questions or comments here or on the iTunes page.  While I have a packed travel schedule in June, I will answer questions as I can.  Of course if you'll be at the DAM conference in London at the end of June, I'll see you there.

Comment

Comment

Chapter 9: Describing and Searching Mass Sets

This chapter really builds on information passed along in all the others, but especially the search strategies discussed in chapter eight.  We deep dive into the guts of search and how it works against the metadata models built for each item type in your DAM.

I think this abridgment works better than that for chapter eight; there were simply fewer images to talk around. On the other hand, parts of this chapter may sound like I'm reading a list of vocabulary words and definitions, and that's because in a way I am.  I have, however, tried to work these terms into a narrative, but as usual it's up to you to decide if I have succeeded.

This post is going up on a Wednesday instead of the normal Thursday release because I'll be attending the two day Digital Forensics for Archivists class offered by the Society of American Archivists this week. If you've never attended a class offered by SAA, I can't recommend them enough. I depend on events like this to continually update my skill set and to look at DAM from the perspectives of other fields. In a field that's constantly moving along with new technology, you can never get enough exposure to new material and different insights.

Comment

Comment

Chapter 8: Finding Assets - Basic Metadata and Search Strategies

In this chapter, we lay down what you need to know about basic search strategies and basic metadata modeling in order to build a successful DAM.  How to find assets and how to describe assets are inherently linked together, so chapters 8 & 9 cover these topics simultaneously. Discussed are the different types of searches and how to build a controlled vocabulary and a metadata dictionary (if you need one).

This chapter made me verbally dance around the graphics in the book more than any other so far, so if anything is unclear, please do drop a note in the comments here and I'll try to clarify. Again, there's a reason the abridgement is free, but I think I managed to get most of the content's points across as well as I could in audio form.

Comment

Comment

Chapter 7: Creating and Accessing Assets

This week we cover:

  • Creating and maintaining access control lists (ACLs)
  • Uploading assets
  • Arranging and describing assets, via either a mass upload or one-by-one
  • Maintaining access to the DAM and its portals
  • Providing reference services to users who need help
  • Educating users about DAM asset creation and access

Thanks to everyone who attended DAM NYC last week and who told me they enjoy reading or listening to the book! It was great to get feedback and to see so many in person that I normally only interact with online.

Comment

Comment

Chapter 6: Assets to Manage - You Can't Drink the Ocean

This week we define item types, discuss complex compound assets, and talk about starting a DAM with existing assets or workflows as your system's emphasis. That's quite a lot of ground to cover, so unsurprisingly this podcast is the longest so far.

If you've been itching to get your hands on a print copy of the book, I'm raffling off a copy at the Henry Stewart DAM convention in NYC from the DAM Foundation table, where you can stop by and say hi. I'll also be giving away a copy at the Atlanta DAM meetup group next week, and at the London convention in June.

Don't be afraid to ask questions or leave comments (good or bad) in person or online. I promise I'll respond, and if I get enough questions online and in New York, I'll do a bonus podcast of Q&A and make it available here.

Comment

3 Comments

Chapter 4: Where Your DAM Lives

Servers and hosting options explained for those with a non-IT background.

If, like me, you went to college when the basics of servers and hosting were barely explained (if at all), this chapter hopes to help you fill in the gaps. In order to keep any sort of long-term content up on the web this sort of knowledge is useful, so I highly recommend this chapter to anyone with a business or service website. If you want to listen to this through iTunes instead of my website, here's the link:

https://itunes.apple.com/us/podcast/dam-audio-book-feed-atlanta/id849900315

3 Comments

Comment

Chapter 3: Choosing the Right DAM Solution

In this chapter we discuss the three types of DAM solutions, and lay the groundwork for deeper discussions on staffing, resources, and other topics covered in depth in other chapters. However, it is necessary to touch on the basics of systems and vendors before moving on to chapter 4, which is all about servers and storage.

I'm publishing early this week because Thursday I will be flying to Seattle. If you're in the area Friday and want to give me a shout, hit me up via the comments here or the contact page on this site.

Comment

Chapter 1: Introduction to DAM

2 Comments

Chapter 1: Introduction to DAM

I'm making the audio version of my book free for several reasons:

  1. It's my first published audio and is a bit rough in the beginning
  2. It's an abridgement, due to all the charts and images missing
  3. If you are so dedicated to DAM that you want to listen to this recording, you have earned its value

Enjoy!

2 Comments