In this chapter I reference Charlie Grey's 2011 talk on the ROI for Motorola's DAM.  You can see that presentation at the three links below - the first is set up, and the nitty gritty math is in the last two parts:

Motorola Case Study: Marketing, DAM, & the Digital Supply Chain part 1 

Motorola Case Study: Marketing, DAM, & the Digital Supply Chain part 2

Motorola Case Study: Marketing, DAM, & the Digital Supply Chain part 3

This chapter was the longest in the book, and despite my best efforts at cutting out quite a bit, the abridgment is almost 50 minutes long. If listening to someone go on about formulas for ROI isn't your cup of tea, I suggest skipping ahead to next week's twenty minute installment on building successful workflows. Hopefully I've made this material listenable though, and if you make it through, good for you! 

As always please do feel free to leave questions or comments here or on the iTunes page.  While I have a packed travel schedule in June, I will answer questions as I can.  Of course if you'll be at the DAM conference in London at the end of June, I'll see you there.

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